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Why are influencers so afraid of negativity?

Megan Cassidy explores the push for perfection online.

In the summer of 2019, mega-influencer Arii was at the top of her game. Having amassed 2.5m followers on Instagram, her grid was a candy-coloured dreamworld of perfectly distressed wooden backdrops and shiny lollipops. Her feed was a parade of heavily produced shots of untouched hotel breakfasts, roadside ‘candids’ and crop tops. The natural next step was for Arii to launch her own clothing line. 

One would have presumed that a stylish young woman with millions of adoring followers who copied her every move was . . .

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