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Culture

What’s going on with Instagram?

THE REVIEW
Kylie Jenner misses the old Instagram. Cassie Delaney looks at what has changed, what’s coming and why it has the celebs quaking. 

Billion dollar tech companies are funny little things. Despite their ludicrous valuations and multimillion dollar revenues, anything less than month on month growth is considered a failing. 

This constant desire for growth is what has prompted the team at Instagram to reimagine the platform’s features. The chronological feed, full of family and friends photos, has been replaced with a seemingly random array of video. A full screen experience is being tested with a select . . .

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